Revenue leaks

while you're driving sales

Contact Run the numbers first

Turn the attention you've already paid for into sales.

Keep interested prospects moving toward the purchase.

Eliminate unnecessary spend to get more from existing demand.

Business channeling its operating environment toward value creation

Path from need to revenue

1

Demand

There is need. A person or company has pressure, lack, a goal, or an opportunity that could be met by what you supply.

2

Search

Demand searches for a pathway. The business optimizes the route by which demand can find supply.

3

Choice

Leads discover your offer and compare their need, other offers, and the reliability of what you promise.

4

Action

They make contact, buy, book, reply, or move forward.

You may be doing more than you need to.

Run the numbers first

1. Numbers 2. Contact 3. Path

Start with rough business numbers

Use estimates. This is only to see whether it's worth the review.

Planning currency Changes the estimates below; the final scope is confirmed before work begins. Lead-to-sale conversion Out of 100 qualified leads, how many usually buy? % Average sale value Typical revenue from one customer or order. EUR Cost to fulfill each sale Direct cost after the customer buys. EUR Recoverable drop-off A modest share of non-buyers the path may be able to recover. % Follow-up value Use 1.0 if most customers buy once. x

Monthly leads / qualified visits People who could realistically buy. 2,000

1. Current monthly gross margin EUR5,600.00
2. Current monthly sales 140
3. Indicative review cost EUR200.00
4. Potential value-gain for the business EUR760.00

Potential value-gain is 3.8x the indicative review cost.

1. Funnel gets reviewed

2. You get a short report

3. Apply it your way

Contact