Revenue leaks

while you're driving sales

A fixed-scope check of one path from first interest to contact or payment.

You already paid for the attention.

Through content, referrals, ads, outreach, reputation, partnerships, or your own time.

Small leaks add up.

An unclear offer, weak handoff, or awkward next step can make a good offer look weak.

The cost of revenue can fall.

Decrease the expenditure required to get the money. Get more value from what you already have before trying to get more.

Path from need to revenue

1

Demand

There is need. A person or company has pressure, lack, a goal, or an opportunity that could be met by what you supply.

2

Search

Demand searches for a pathway. The business optimizes the route by which demand can find supply.

3

Choice

Leads discover your offer and compare their need, other offers, and the reliability of what you promise.

4

Action

They make contact, buy, book, reply, or move forward.

You may be doing more than you need to.

You may be making payments of time, money, effort, and opportunity cost that you do not get a sufficient return on.

Run the numbers first

1. Numbers 2. Contact 3. Path

Start with rough business numbers

Use estimates. This is only to see whether the path is worth reviewing.

Lead-to-sale conversion Out of 100 qualified leads, how many usually buy? % Average sale value Typical revenue from one customer or order. EUR Cost to fulfill each sale Direct cost after the customer buys. EUR Recoverable drop-off A modest share of non-buyers the path may be able to recover. % Follow-on value Use 1.0 if most customers buy once. x

Monthly leads / qualified visits People who could realistically buy. 2,000

1. Indicative review cost EUR200.00
2. Potential monthly value EUR3,571.20
3. Current monthly gross margin EUR5,600.00
4. Current sales per month 140

Potential value is 17.9x the indicative review scope.

Traffic is only an indicator. The audit is about the buying path, the handoff, and the revenue already close enough to matter.

1. Funnel gets reviewed

One path from first interest to contact or payment is reviewed as a business structure.

2. You get a short report

A few points most likely to be costing unnecessary demand, time, conversion, or margin.

3. Apply it your way

Trust yourself to apply it, hire your usual team to implement changes, or decide what not to rebuild yet.

Contact